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Cannabis PR
5 min read

Five Questions with Matt Frost, Founder and CEO of anna

Published on
July 2, 2020
Founder and CEO of anna Matt Frost

Ricardo Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles. He served as The Denver Post’s first-ever marijuana editor and founded news vertical The Cannabist, where he extensively covered the advent of adult-use cannabis and related issues across the country and around the world, as seen in the feature documentary Rolling Papers (Netflix).

In 2016, Ricardo launched Grasslands: A Journalism-Minded Agency to work directly with business leaders in highly regulated industries, including cannabis, energy and traditional healthcare. Named Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work covering drug policy, cannabis business and culture, and continues to columnize and host podcasts for a number of top publications.

Three media outlets I check every single day: The Denver Post, Vox, The New York Times

Super inspired by: Ruth Bader Ginsburg

My monthly #GrasslandsGives donation: The Marshall Project

When I’m off the clock (in five words): Travel. Design. Writing. Feminist. ENFP.

Talking Hard Work and Hip Hop with Matt Frost of the AI-Powered Cannabis Retail Solution, anna

One of the perks of working at a cannabis PR and marketing agency is getting to know our awesome clients—and getting an insider’s look at some of the most innovative brands and companies out there. In this monthly feature series we ask a different client the same five questions, and we share those tasty tidbits with our readers. 

This month we’re excited to spotlight Matt Frost, founder and CEO of anna, an AI-powered cannabis retail solution.

Five Questions: Matt Frost 

  1. What is your favorite part about leading anna? The people. I am really privileged to choose the people I work with on a daily basis.
  2. What was your most interesting job before working in cannabis? For about half a summer, I worked at a ritzy private golf club in the south shore of Massachusetts. I met a lot of cool people, while I had the liberty of cleaning their cleats.
  3. Where can we find you after work? Trick question because I'm a workaholic.
  4. Tell us your go-to karaoke song: Given my era of hip hop knowledge, anything Slim Shady or Lil Wayne.
  5. What advice would you give to other cannabis industry professionals? This is going to be an industry like any other, once water finds its level. With hard work and dedication, you can become anything you want in this industry.

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