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Public Relations

Effective cannabis PR shapes public perception of your brand by promoting your finely crafted brand narrative and key messaging through earned media positioning, industry trend monitoring, crisis management, media training and more.

What is cannabis Public Relations?

Harnessing our strong relationships with journalists and media outlets, Grasslands’ PR professionals help cannabis brands cut through the noise to reach target audiences via strategic earned media placements, spanning print, digital and broadcast.

Our PR program also specializes in cannabis thought leadership, helping business leaders and industry experts gain an edge with target audiences by flexing their thought leadership muscle via op-eds, contributed columns, speaking engagements, awards and more.

Public Relations

We speak both the language of cannabis and global journalism to secure earned media placements exactly where your audience has focused its attention.

Proactive Pitching

Developing and sharing compelling brand narratives to generate earned media.

News Releases

Official statements from your business announcing news like product launches and strategic initiatives.

Media Training

Learn to communicate confidently and effectively with the media and other audiences.

Crisis Communications

A comprehensive reputation-management playbook to prepare for any potential crisis ahead.

Thought Leadership

Cut through the noise of this fast-moving industry and signal your leadership team's trustworthy authority with tactical editorial placements and speaking engagements.

Op-Ed Placements

Written columns bylined by you that demonstrate your expertise, talent and passion.

Award Submissions

Industry award recommendations and submissions on your team’s behalf.

Speaking Engagements

Industry speaking opportunity recommendations and submissions for your company’s leadership.


Working with Grasslands has completely shifted our presence with American media. Their team is knowledgeable and professional, and they grasp the complicated technical aspects of our brand story with ease.

Anna Cordon

Director of Communications

Filament Health

Inclusivity and proactivity are at the heart of everything the team at Grasslands does. They are approachable, welcoming and excel at communicating. Like any cannabis brand, we have certain constraints, and Grasslands knows how to figure out what will work best and be most effective with those in mind.

Grasslands just makes everything so easy for us. They know exactly how we want to be represented as a brand and always ensure that we are being promoted in the best possible light.

Missy Bradley

Vice President of Marketing


Grasslands has been such a present advocate for our organization since day one of working together. They are a team full of capable, intelligent, and responsive individuals who truly care for their clients. It is evident that their culture is incredible and they love the work they do because it shows in their thoughtfulness and extreme care in detail.

Grasslands has helped our organization to gain a great deal of media attention and always show up to strategize what is ahead. I could not dream up a better agency to collaborate with.

Sasha Kalcheff-Korn

Executive Director

Realm of Caring

As a business owner, I am constantly pulled in so many different directions. Before I partnered with Grasslands, I was reaching out to media outlets solo, scheduling my own interviews, writing my own content and always running out of time trying to get everything done to keep my business running the right way. Grasslands has completely changed that. Now, I can spend all of that time doing the things that better my business. My relationship with Grasslands frees up so much of my time to be a better business owner. 

I also now have more of a goal and a direction thanks to Grasslands. Instead of me just blanket-spreading information about my business and hoping it gets picked up by media outlets, Grasslands uses its network, relationships and know-how to find quality places to put my information and help reach my target audiences. Anyone can place an ad in a magazine—earned media is really the only thing that matters to me, and that is where Grasslands excels. They are also great communicators, very supportive and always on top of what I’m doing.

Kim Stuck

Founder & CEO