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Effective cannabis PR shapes public perception of your brand by promoting your finely crafted brand narrative and key messaging through earned media positioning, industry trend monitoring, crisis management, media training and more.

What is cannabis Public Relations?

Harnessing our strong relationships with journalists and media outlets, Grasslands’ PR professionals help cannabis brands cut through the noise to reach target audiences via strategic earned media placements, spanning print, digital and broadcast.

Our PR program also specializes in cannabis thought leadership, helping business leaders and industry experts gain an edge with target audiences by flexing their thought leadership muscle via op-eds, contributed columns, speaking engagements, awards and more.

Public Relations

We speak both the language of cannabis and global journalism to secure earned media placements exactly where your audience has focused its attention.

Proactive Pitching

Developing and sharing compelling brand narratives to generate earned media.

News Releases

Official statements from your business announcing news like product launches and strategic initiatives.

Media Training

Learn to communicate confidently and effectively with the media and other audiences.

Crisis Communications

A comprehensive reputation-management playbook to prepare for any potential crisis ahead.

Thought Leadership

Cut through the noise of this fast-moving industry and signal your brand’s trustworthy authority with tactical editorial placements and speaking engagements.

Op-Ed Placements

Written columns bylined by you that demonstrate your expertise, talent and passion.

Award Submissions

Industry award recommendations and submissions on your team’s behalf.

Speaking Engagements

Industry speaking opportunity recommendations and submissions for your company’s leadership.


When we realized we needed an external perspective on branding and operations, we knew we needed an experienced team with unquestionable industry expertise and a strategy-forward approach that would help us stand out in a crowded market—and we were lucky to partner with the team at Grasslands. With Grasslands' help, we created and implemented a creative-but-relatable brand name, an education-forward retail experience, a thoughtfully curated inventory, a sales-savvy showroom and a memorable customer experience. And as our business continues to grow, we hope to engage Grasslands for public relations and other marketing services.



Plantlife Canada

Building a meaningful brand story and supporting it with consistent messaging and PR strategies may be a more intricate endeavor in modern cannabis and hemp than nearly any other industry. Willie’s Reserve and Willie’s Remedy are both inspired by Willie Nelson, so shaping distinct roles and communications for our related-but-different brands requires an in-depth understanding of the benefits of the plant, and an appreciation for the constraints of the marketplace. Grasslands has been an invaluable partner on that complicated front. Grasslands is the rare public relations agency that strategically educates and informs as it gets the word out.


Vice President of Brands

GCI Inc. / Willie’s Remedy