GEO Marketing
Be the Brand AI Recommends.
Make Sure AI Tools Are Saying the Right Things About Your Brand
Today’s consumers have gone beyond searching and into prompting. Whether they’re using ChatGPT, Claude, Gemini, Perplexity or another AI assistant, they expect fast, trustworthy answers. Generative Engine Optimization (GEO) ensures your brand is showing up in those results, influencing what AI tools say about your business, your products and your reputation.
At Grasslands, we combine technical strategy with content authority to position your brand as an authoritative source across the emerging AI landscape. That means building the right content infrastructure now—before your competitors do.
What Is GEO and Why Does It Matter?
Unlike traditional SEO, which focuses on how your website ranks in Google, GEO is about how AI tools index and surface your brand across multiple platforms. Because generative engines rely on large language models trained on authoritative data, brands with strong, credible digital footprints will dominate the future of search.
Our Approach to Generative Engine Optimization (GEO)
AI Discovery & Audit | We start by analyzing how your brand appears in generative tools like ChatGPT, Gemini, Claude and Perplexity. Using prompt testing and AI summaries, we identify visibility gaps, misinformation, and opportunities for optimization.
Prompt-Led Content Strategy | We reverse-engineer the way people ask questions to generative engines—crafting a content roadmap designed to align with natural language queries and drive inclusion in AI-generated answers.
Content Structuring for AI Readability | We rework and refine your content to ensure it’s digestible by large language models (LLMs), with a focus on semantic clarity, topical relevance, and source authority. This helps your brand show up more accurately and frequently across AI results.
Source Attribution Strategy | We build content that earns citations. Using journalistic-style formatting, schema markup and backlinks, we increase the likelihood that AI tools reference your site when generating responses.
Dual SEO-GEO Integration | SEO and GEO are not mutually exclusive. In fact, they often reinforce each other. We align technical SEO best practices with generative optimization principles to help you rank in both traditional search engines and AI-driven tools.
Here’s Why You Should Trust Grasslands for GEO
Journalism-Minded® | Our team understands how AI tools parse and summarize information — because we’ve spent decades writing the kind of high-authority content they’re trained on. From bylined articles to branded content, we help you earn placement in the sources that generative engines trust most.
Technical Expertise | Our web and SEO experts ensure that your site structure, schema markup and crawlability meet the evolving needs of generative engines. We’re already adapting our clients’ sites and content to be GEO-ready.
Funnel-Focused Strategy | Visibility is just the first step. Our GEO programs are designed to support your funnel — turning AI-driven awareness into engagement, consideration and conversion.
B2B / B2C Alignment | Whether your audience is a procurement officer or a skincare shopper, we tailor your GEO approach to match the decision-making journey of your customer — ensuring relevance across AI tools and traditional search alike.
Interested in working with us?
Ready for What Comes After Google?
