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Cannabis Marketing

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Leveraging AI-Language Programs Successfully in Your Cannabis Marketing

Do's and Don'ts for Cannabis Marketers Using AI-Language Programs Like Chat GPT

Let’s dive into some key do's and don'ts for leveraging AI-language programs successfully in your cannabis marketing.
A flat lay image of an embroidery hoop with a cross-stitch of a cannabis leaf sits on a wooden background.

Is Threads the Next Big Social Media Platform for Cannabis Brands?

Will Meta's new platform Threads live up to its potential as a “Twitter killer?” We dig into whether Threads will be the next big thing for cannabis brands earned media strategies.
Photo by Andrew Ruiz on Unsplash

Your Competitors Are Spending Money on Cannabis Brand Activations, Experiential Marketing and Events. Why Aren’t You?

True to the name, brand activations spark something in consumers, and bring your brand to life in their hearts and minds. Cannabis brand activations can be as simple or elaborate as suits your strategy, budget and timeline. 

7 of the Best Books about Psychedelics

The Grasslands Lending Library has an expanding selection of psychedelics books on a variety of substances from psilocybin and LSD to DMT, ketamine, MDMA and ibogaine.

Cannabis PR

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Two men and a woman all look at a phone that the man on the left is holding, while standing under an umbrella held by the woman on the right.

Deciding What to Look for in a Cannabis PR Agency? Swipe Right on These 8 Core Compatibilities

A PR firm is like your favorite indica—always there to manage and maintain your company's chill reputation.
Psychedelic Science 2023 Conference at the Denver Convention Center

Psychedelic Science 2023: 5 Exciting Insights from the Largest Psychedelics Conference in History

The fourth annual Psychedelic Science Conference came to the Queen City of the Plains in June. Here are five takeaways that highlight the current state of the union in psychedelics, and point to where we’re headed next!
Does Your PR Strategy Include Desksides?

Does Your PR Strategy Include Desksides?

Deskside briefings are face-to-face meetings between cannabis executives, publicists and journalists that can build relationships and take pitches further.
Proactive PR cannabis

Proactive PR Keeps Brands Ahead of the Curve

Proactive PR can include pitching, media training, thought leadership speaking engagements and op-eds—all of which help cannabis brands avoid a crisis.

Thought Leadership

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Photo by Koshu Kunii on Unsplash

Remembering the Gap Between Legislation and Change on Juneteenth

The slow march of freedom across the United States is an important reminder that it takes more than policy changes to advance justice and equality. It also takes sustained action over time.
Looking forward into Cannabis Industry 2022

What Is the Current State of the Cannabis Industry in 2022?

The cannabis industry has continued to grow nationwide at a steady clip, in both economic scale and cultural clout. But the picture can look quite varied from state to state and country to country, given the wide variation in market maturities and regulatory details.Getting a practical snapshot of the current state of the cannabis industry requires not just the latest data, but also a certain level of intuition and nuance. So where are we at in 2022? This is the latest.
Ricardo Baca discussing cannabis trends.

Ricardo Baca’s 2022 Cannabis Industry Trends Forecast

What lies ahead for cannabis? It’s a question many in the industry are asking as we hit the ground running in Q1 2022.
A cannabis pen in the hands of the consumer

From Ricardo's Desk: Why Are Brand Values So Valuable?

To resonate with customers, stakeholders and everyone in between, the real values of a brand must be shared year-round.

Cannabis Journalist

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A wire cooling rack shows warm fresh brown cookies with a golden gleaming bottle of mezcal anejo behind them.

Introducing the Grasslands Smoky Doughs, a Cannabis-Infused Gingerbread Cookie With a Hint of Mezcal

Introducing the Grasslands Smoky Doughs, a Cannabis-Infused Gingerbread Cookie With a Hint of Mezcal
Founder and CEO of Grasslands Ricardo Baca

Who Gets to Tell Cannabis Stories? Why Journalism and Cannabis Marketing Need Diverse Voices

Who Gets to Tell Cannabis Stories? Why Journalism and Cannabis Marketing Need Diverse Voices
The Grasslands team celebrating pride month.

Celebrating the Queer History of Cannabis Culture in Pride Month, and All Throughout the Year

Celebrating the Queer History of Cannabis Culture in Pride Month, and All Throughout the Year
Cannabis journalist Jackie Bryant

Jackie Bryant Examines the World Through the Many Angles of Cannabis

Jackie Bryant Examines the World Through the Many Angles of Cannabis
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