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Blog

Welcome to the Grasslands blog, a.k.a. our agency’s most valuable owned media channel and one of the most obvious living-and-breathing case studies for our content marketing practice.

Most readers will find these blogs informative, fun and educational, while marketers will also know that our blog’s primary purpose is that of content marketing. Indeed, any website’s blog should aim to inform, educate and entertain, while also targeting specified keywords and courting digital search velocity. We encourage you to look at these pieces from both perspectives.

So please enjoy these posts and reach out if you’d like to discuss how Grasslands can help your brand’s content marketing program thrive.

Featured Posts

Cannabis Journalist

Who Gets to Tell Cannabis Stories? Why Journalism and Cannabis Marketing Need Diverse Voices

Cannabis, journalism and marcomms have very different professional demographics. Here's how that impacts the way we understand cannabis.

Cannabis Marketing

What Is Cannabis Marketing?

Types of Cannabis Marketing: Owned Media, Earned Media and Paid Media In a nutshell, marketing is how your company can help potential customers and partners solve a problem.

What Is Cannabis PR?

What is cannabis public relations? At its simplest, the profession revolves around deliberately crafting and managing the release and distribution of vital information between an individual or an organization and the public, with the goal of shaping brand visibility and perception through earned media.

Thought Leadership

So You Want to be a Thought Leader: Introducing Grasslands' 10 Tenets of Thought Leadership

In the era of fake news and widespread misinformation, we need thought leaders now more than ever—both in cannabis and in adjacent sectors.

Cannabis Marketing

Cannabis Marketing in Florida

Cannabis marketing in Florida is among the most restrictive in the nation. A thriving medical marijuana market means standing out from the competition is more important than ever.

Is Your Cannabis Brand Messaging Ready for 4/20?

Is stoner lingo the best fit for your brand? Here’s how you can navigate cannabis brand messaging for 4/20—and around the year—on your own authentic terms.

Cannabis Marketing in Oklahoma

Cannabis marketing in Oklahoma means promotion in one of the nation’s most saturated cannabis markets. And with rec on its way, branding is top of mind for cannabis leaders.

Celebrating the Intersection of Black Culture and Cannabis

For Black History Month this year, we dig into how Black culture and cannabis culture intersected over a century ago, and changed the world in the process.

Cannabis PR

The Best Cannabis Events in 2023, From Expos to Parties

Cannabis conventions and events in 2023 are bigger and more prevalent than ever. We did the work and might have found the right event for you. Check it out.

Why Cannabis Leaders Need Online Reputation Management

Online reputation management is one public relations tool cannabis brands and leaders can use to avoid crisis comms and tactically boost PR strategy.

How Newsjacking Can Take Cannabis PR Stories Further

Newsjacking is a technique PR professionals use to increase the reach and relevancy of earned media placements—and it’s perfect for cannabis brands.

Why PR for Cannabis Businesses is PR for the Cannabis Industry

Every media placement cannabis PR professionals earn means more consumer education and less stigma around cannabis.

CANNABIS ThoughT Leadership

From Ricardo’s Desk: Activism, Progress and 4/20

4/20 can be as much an opportunity for advocacy and activism as St. Patrick's Day for stoners.

Ricardo Baca’s 2022 Cannabis Industry Trends Forecast

What lies ahead for cannabis? It’s a question many in the industry are asking as we hit the ground running in Q1 2022.

From Ricardo's Desk: Why Are Brand Values So Valuable?

To resonate with customers, stakeholders and everyone in between, the real values of a brand must be shared year-round.

What Does Juneteenth Mean for Cannabis Equity?

Cannabis equity trades exclusivity for more diversity, but is it enough? Juneteenth is a great opportunity to champion Black businesses sparking change in the industry.

Cannabis Journalists

Introducing the Grasslands Smoky Doughs, a Cannabis-Infused Gingerbread Cookie With a Hint of Mezcal

A recipe from our agency to your kitchen, from Grasslands' own Ricardo Baca and Laurie Wolf of the Cannabis and Laurie + MaryJane

Who Gets to Tell Cannabis Stories? Why Journalism and Cannabis Marketing Need Diverse Voices

Cannabis, journalism and marcomms have very different professional demographics. Here's how that impacts the way we understand cannabis.

Celebrating the Queer History of Cannabis Culture in Pride Month, and All Throughout the Year

LGBTQIA+ activists fought for medical cannabis. Here's why that history shouldn't be forgotten.

Jackie Bryant Examines the World Through the Many Angles of Cannabis

Q&A with cannabis journalist Jackie Bryant: The host of the Cannabitch podcast and newsletter is featured in the Best American Travel Writing 2021 anthology.

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