Why Cannabis White Papers Are Key to Your Content Marketing Strategy
White papers fit perfectly into modern cannabis marketing. More in-depth and research-forward than blogs, social media posts or other B2C content marketing categories, cannabis white papers are a tool businesses can use to demonstrate their value to potential clients and partners, as well as part of a lead-generating strategy with gated content.
Who Gets to Tell Cannabis Stories? Why Journalism and Cannabis Marketing Need Diverse Voices
From the far-reaching consequences that the War on Drugs continues to inflict on minority communities to a lack of diversity that’s particularly pervasive at the most lucrative leadership levels, cannabis has yet to shake a long history of racism. And while media coverage of cannabis has not failed to note the numerous inequalities that the industry continues to face, disparities in journalism, marketing and PR are part of the cannabis industry’s social equity problem, too.
Celebrating the Queer History of Cannabis Culture in Pride Month, and All Throughout the Year
As cannabis businesses roll out their Pride Month ad campaigns and sponsorships this June, it might look like just another case of rainbow-washing. After all, companies from all sorts of industries—from fast fashion to food and beverage giants to financial companies—have tried to capitalize on allyship with the queer community, with varying degrees of authenticity.
Jackie Bryant Examines the World Through the Many Angles of Cannabis
Q&A with cannabis journalist Jackie Bryant: The host of the Cannabitch podcast and newsletter is featured in the Best American Travel Writing 2021 anthology.