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Cannabis Marketing

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Ricardo Baca predicts growth in cannabis journalism, recession resilience, beverage market expansion and total addressable market growth in 2023.

From Tech to TAM, Ricardo's Summer 2023 Predictions

Ricardo Baca predicts growth in cannabis journalism, recession resilience, beverage market expansion and total addressable market growth in 2023.
Integrated marketing and PR services are one point of differentiation that can help brands choose a cannabis marketing agency.

What to Look for In a Cannabis Marketing Agency

Frustrated with paying out your hard-earned PR budget for lackluster ROI? We have six tips for finding a cannabis marketing agency that produces real results.
Best books about cannabis

10 of the Best Books About Cannabis

10 of the best books about cannabis in the Grasslands office library, covering everything from cooking to cultivation, medical cannabis to the War on Drugs.
Cannabis marketing is top of mind for many brands in the Sunshine State. Here’s the scoop on rules, regulations and branding trends for Florida cannabis companies looking to take their advertising and PR to the next level.

Cannabis Marketing in Florida

Cannabis marketing in Florida is among the most restrictive in the nation. A thriving medical marijuana market means standing out from the competition is more important than ever.

Cannabis PR

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Proactive PR cannabis

Proactive PR Keeps Brands Ahead of the Curve

Proactive PR can include pitching, media training, thought leadership speaking engagements and op-eds—all of which help cannabis brands avoid a crisis.
A selection of cannabis trade publications on display at the Grasslands PR and Marketing Agency HQ in Denver, Colorado

The Best Cannabis Trade Publications for PR Pitches

Which types of publications should you target through your cannabis public relations outreach? It requires a lot of research and expertise to strategize where to send your PR pitches.
Communicating to journalists is a critical component of public relations—you might even call it a discipline—and it’s especially important in today’s cannabis marketplace and media ecosystem. If media interviews make you nervous, read on.

Sidestep PR Crisis Panic With Cannabis Media Training

Communicating to journalists is a critical component of public relations. Learn how Grasslands PR media training helps cannabis brand leaders.
Are your ears burning? It might be potential leads and audience members discussing your brand on social! Social listening is a great way for cannabis companies to pay attention to who is say what online, and whether that might mean new business—or a need for crisis communications. And staying ahead of the conversation can make a big difference to your marketing and PR strategy.

Keep Your Cannabis Brand in the Conversation With Social Listening

Social listening is a key tool for lead monitoring that can help cannabis businesses assess bring in new business and manage crisis comms.

Thought Leadership

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Looking forward into Cannabis Industry 2022

What Is the Current State of the Cannabis Industry in 2022?

The cannabis industry has continued to grow nationwide at a steady clip, in both economic scale and cultural clout. But the picture can look quite varied from state to state and country to country, given the wide variation in market maturities and regulatory details.Getting a practical snapshot of the current state of the cannabis industry requires not just the latest data, but also a certain level of intuition and nuance. So where are we at in 2022? This is the latest.
Ricardo Baca discussing cannabis trends.

Ricardo Baca’s 2022 Cannabis Industry Trends Forecast

What lies ahead for cannabis? It’s a question many in the industry are asking as we hit the ground running in Q1 2022.
A cannabis pen in the hands of the consumer

From Ricardo's Desk: Why Are Brand Values So Valuable?

To resonate with customers, stakeholders and everyone in between, the real values of a brand must be shared year-round.
A display of unity for Juneteenth.

What Does Juneteenth Mean for Cannabis Equity?

Cannabis equity trades exclusivity for more diversity, but is it enough? Juneteenth is a great opportunity to champion Black businesses sparking change in the industry.

Cannabis Journalist

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A wire cooling rack shows warm fresh brown cookies with a golden gleaming bottle of mezcal anejo behind them.

Introducing the Grasslands Smoky Doughs, a Cannabis-Infused Gingerbread Cookie With a Hint of Mezcal

Introducing the Grasslands Smoky Doughs, a Cannabis-Infused Gingerbread Cookie With a Hint of Mezcal
Founder and CEO of Grasslands Ricardo Baca

Who Gets to Tell Cannabis Stories? Why Journalism and Cannabis Marketing Need Diverse Voices

Who Gets to Tell Cannabis Stories? Why Journalism and Cannabis Marketing Need Diverse Voices
The Grasslands team celebrating pride month.

Celebrating the Queer History of Cannabis Culture in Pride Month, and All Throughout the Year

Celebrating the Queer History of Cannabis Culture in Pride Month, and All Throughout the Year
Cannabis journalist Jackie Bryant

Jackie Bryant Examines the World Through the Many Angles of Cannabis

Jackie Bryant Examines the World Through the Many Angles of Cannabis
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