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Welcome to the Grasslands blog, a.k.a. one of our agency’s most obvious living-and-breathing case studies for our Content Marketing practice. From a public-facing perspective, you’re on our website—and savvy readers will recognize this site as our most valuable owned media channel. In that same way, most readers will see these blogs as informative, fun and educational missives—while marketers know that a blog’s primary purpose is that of content marketing. So let’s strategically look at these pages from both perspectives, as we always encourage our clients to do, and let’s enjoy the value each of these pieces provides to the reader, and to the agency. Because a website’s blog should inform, educate and entertain—as it also targets specified keywords and phases and courts digital search velocity. So please, enjoy these pages, and reach out if you’d like to discuss how Grasslands can help your brand’s content marketing program thrive.

Cannabis Journalists