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Agency Culture

We work hard. We play hard. Naturally, as this is #agencylife. But Grasslands’ award-winning agency culture also transcends that oversimplified trope.

So what's it really like to work at Grasslands?

We are an employee-forward business.

Thanks to our colleagues—each of whom is vesting into equity in the agency—Grasslands was named a Leading Cannabis Employer in 2021 and 2022 by mg Magazine, and a Top 20 Cannabis Company to Work For in 2021 by the workplace experts at Vangst.

We value a diverse workplace.

Marketing is an increasingly white industry, and so our Indigenous-owned agency doubled-down on making ourselves (and marketing in general) more diverse. After three successful cohorts, The Grasslands Diversity-in-Marketing Internship program—along with the multiple full-time hires we’ve made through this annual internship—makes us better every day.

We prioritize work-life balance.

#Agencylife isn’t for everyone, but our approach—dubbed “The Un-Agency Model” by a number of colleagues past and present who had experienced hostile and unprofessional environments at previous agency gigs—adds a human element to the agency mix and solves for a lot of the issues found in more traditional agencies.

We are mission-driven storytellers.

It’s right there in our Purpose: Changing the Narrative, One Bold Brand at a Time. And we’re here for it.

We practice Authentic Leadership, and we celebrate the entrepreneurial spirit.

We prioritize honest, transparent communication and real-time feedback with every single stakeholder, starting with our colleagues.

We are passionate community-builders.

In a tumultuous 2020, the Denver Business Journal awarded Grasslands its Small Business Award. And in the eventful years since, we have reaffirmed our core value of Over-the-Top Hospitality by connecting our communities and networks at self-produced events including The Grasslands Party in Las Vegas, The Grasslands Daybreaker in Santa Rosa, The Grasslands Supperclub in our hometown of Denver and The Grasslands Nightcaps all over the U.S. and Canada.

We are all visionaries.

Sure, Ricardo is a two-time AdCann Marketer of the Year and has two TEDx Talks under his belt, but everyone on our team thinks like a visionary. Chief Strategy Officer Chloe Steerman was one of Marijuana Venture magazine’s 40 Under 40 winners—before she was even 30! Chief Marketing Officer Jesse Burns picked up a Gold Clio Award for his work with cannabis brand Sweetgrass a few years before joining Grasslands. Chief of Staff Debbie McHugh, a longtime New York publishing veteran and the former Managing Editor of Men’s Health magazine, won a C Suite Award from Denver Business Journal.

We party with a purpose.

Grasslands has hosted industry events from Boston to Austin, Oakland to Toronto—always with a philanthropic component. After raising thousands of dollars for like-minded organizations (including ProPublica, the Multidisciplinary Association for Psychedelic Studies, ACLU, Drug Policy Alliance, National Organization for Women, and others), we’re only getting started.

We study Aristotle and Michelle Alexander.

We’re in the business of persuasion, so we work from the modes—iykyk—but context is everything. And The New Jim Crow informs our work in complex areas of drug policy reform.

We offer world-class benefits for a world-class team.

All full-time colleagues receive: phantom equity in the agency; flexible, hybrid-work schedule; competitive vacation, holidays and sick days; medical, dental and vision insurance (with the agency covering 50% of premiums); retirement plan with a company match; monthly cannabis wellness stipend; monthly donation to a nonprofit / charitable organization of your choice, covered by the agency; referral bonus for new business and talent leads; employer-funded professional development through continuing education and personal growth opportunities.

Interested in working with us?

We're always interested in talking with good people, and you never know when we may suddenly need someone with your skills. Scroll down to see our current marketing and PR openings, or drop us a note telling us about your interest in Grasslands.