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Website Copy

A website that communicates the right messaging for customer conversion and retention is the cornerstone of a savvy digital marketing game plan.

Web Copy That Attracts and Converts 

As the cannabis, natural products and wellness CPG markets evolve and grow increasingly crowded, having a killer website that communicates the right messaging for customer conversion and retention is the cornerstone of a savvy digital marketing game plan. 

Your Website is Where Your Brand’s Story Unfolds 

It’s where your values shine and where you make that crucial connection with loyal customers and new prospects. Whether you’re a startup or a seasoned player in cannabis, psychedelics or natural wellness, your website copy is the linchpin to not just getting attention, but keeping it and building on that momentum.

Our Approach to Web Copy Development for Cannabis and Natural Wellness Brands

Crafting top-notch, SEO-focused website copy is the key to driving organic traffic for your brand. But more than that—it's the gateway to building lasting connections with your audience. Our custom approach ensures your brand not only connects with customers but also communicates its unique strengths effectively.

  • Discovery | We kick things off with a discovery meeting where we’ll work collaboratively to dive deep into your brand, your website goals, current strategy, challenges, opportunities, your target SEO keywords and more.
  • Copy Development | From there, we’ll get right to work drafting and editing content that aligns with your business goals, site parameters and page frameworks. Depending on the depth, scope and specifics of your project, we can work directly with your web dev team to align the copy with your site’s working wireframe.
  • Final Reviews | Our standard contracts include two rounds of editing to ensure that your team can carefully review and share feedback on the draft copy so you receive a polished product.

When all's said and done, you'll have the content you need to ensure your website speaks loud and clear, and in a way that is compelling and engaging.

Why Trust Us With Your Website Copy?

  • Journalism-Minded | We take high-quality content seriously. When you work with Grasslands, you’ll be working with creative, marketing-minded writers who have worked in award-winning newsrooms, top-tier academic institutions and more. Our writers don’t just tell compelling brand stories, they do it with accuracy you can trust.
  • Industry Expertise | Our marketing team is also well versed in all things cannabis, psychedelics, natural products and wellness. We’ve got the industry expertise and marketing know-how you need to stand out and get ahead.
  • Growth-Focused Partners | At Grasslands, we pride ourselves on our high-touch service and commitment to partnership. We are here for you above and beyond simple words on a page. We are your sounding board, your strategic partners and so much more. 

Interested in working with us?

Ready to transform your online presence with SEO-optimized website copy? Reach out now, and let’s set the ball rolling!