Careers at
Grasslands

This position's pay range starts at: $75,000/year and scales based on experience.

Indigenous-owned marketing agency Grasslands is hiring a Senior Account Executive with 5-6 years of public relations experience (mostly at agencies, ideally) to join its 24-person Clio Award-winning team to service clients in the agency’s cannabis, wellness CPG and consumer brands practice.

Grasslands is a journalism-minded PR & marketing agency—which means we actively listen and communicate, deliver on expectations, are beholden to deadlines and drive results for our clients. Every Grasslands staffer is a trailblazer, and we have placed our clients on the cover of Forbes and inside The New York Times Magazine, on NPR and CNN, and everywhere in between.

The ideal candidate has experience in cannabis, wellness and/or consumer packaged goods and lives in or around a major media market (NYC, Boston, Chicago, Denver, LA, etc.). The role would work from a home office with occasional in-market trips to visit clients and to our Denver HQ. If you are based in the Denver area, this is a hybrid office-WFH role (requires at least one day in the office).

Responsibilities Include:

• Leading 5 to 7 accounts (a mix of B2B and B2C). The role requires a high level of accountability, aptitude in managing up and down, and the ability to successfully juggle strategy development, drive results, colleague mentorship and maintain client and media relationships. Necessary skills include:
• Acting as main point of contact for client; proactively pitching and obtaining top-tier exposure with targeted media; developing and executing comms strategies; independently leading client status calls; working with account support to ensure media lists and other materials are developed and updated to include appropriate target contacts
• Prioritizing team workload to ensure efficient workflow and execution, including overseeing administrative duties of account support such as organizing meetings/calls, status call and weekly recaps, media alerts, monthly reports, etc.
• Owning and creating strategic PR plans (including the development of elevated and non-traditional tactics such as stunts, activations, trends reports, surveys, etc; displaying thoughtful media relations and strategic tactics (both traditional and out-of-the-box) that generate news; work closely with account support to successfully execute on strategies
• Mentoring and aiding in the training and development of support colleagues across accounts, showing the ability to flex management muscles skills and provide constructive feedback in real-time
• Owning development of client press materials including news releases and pitches; Drafting or editing writing projects, providing constructive feedback to support team and delivering client-ready work to PR team management for feedback and approval
• Sharing pitching efforts with assigned account support, actively connecting with regional, local and national media contacts to place campaign-driven coverage for clients
• Maintaining and developing meaningful relationships with key members of the media on various beats
• Researching and identifying appropriate awards and speaking opportunities
• Providing counsel to clients in times of crisis and recommending a course of action to PR leadership for approval
• Assisting with client media training and development of key message points
• Supporting account oversight team in client-management responsibilities
  

Key Requirements Include:

• 5-6 years of public relations experience in an agency setting with superior client communication and strategic thinking skills
• Must have experience working in either cannabis, wellness or CPG
• Ability to show metrics-driven ROI for campaigns using data-insight tools
• Proven success in delivering results for both B2B and B2C clients
• Self-starter with superb time management, strong internal/external communication skills and the ability to prioritize
• Demonstrated critical thinking and problem-solving skills
• Ability to work independently and as part of a team
• Proficient in the Google Suite apps, Muck Rack (or similar platform), Google Analytics and project management systems like Basecamp
  

The ideal Senior Account Executive candidate embodies (and has examples to back it up) Grasslands’ core values:

• Go For it - We are strategic, bold and brave
• Hold Your Own - We are accountable
• Sweat the Details - We are journalism-mindedTM; details matter
• Figure it Out - We are process-, solutions- and results-oriented
• Share the Win - We are a village and celebrate together
• Over-The-Top Hospitality - We are community builders
  

All full-time employees receive a full benefits package that includes:

• Phantom equity shares in the agency
• 2 weeks of paid vacation (begins accruing on day 1, and increases to 3 weeks after 2 years), PLUS! The week off between Christmas and New Year’s, paid.
• 20 annual paid holidays, sick days, floating holidays and birthday off (including the above holiday week)
• Year-round Flexible Fridays, so team members can get a jump on their weekends
• Medical, dental and vision insurance (Grasslands covers 50% of the premium)
• Optional short- and long-term disability
• Monthly Cannabis Wellness Stipend
• Monthly cell phone stipend
• Retirement plan with a company match
• Monthly donation to a nonprofit/charitable organization of your choice, covered by the agency
• Referral bonus for new business, recruiting leads
• Flexible, hybrid work schedule
• Professional development through continuing education and personal growth opportunities
• Plus, perks like volunteer days, team-building offsites and regular events celebrating agency milestones
  

The Grasslands team is led by veteran journalist and the world’s first Cannabis Editor, Ricardo Baca, now a three-time Marketer of the Year (per AdCann). Grasslands is proud to have been named PR agency of the Year in the inaugural Emjays award ceremony at MJBizCon, the world’s largest cannabis conference. The agency has also been recognized with a Small Business Award and Most Admired CEO award from Denver Business Journal. The agency was named a Top 20 Cannabis Company to Work For by the workplace experts at Vangst, and MG magazine named Grasslands one of the Top Cannabis Industry Employers multiple years in a row.

How to apply:

If you found yourself nodding your head and silently (or not-so-silently) saying “hell yeah” when reading Grasslands’ core values, we’d love to hear from you. Please include a resume, cover letter (this role requires strong writing skills, so a cover letter is a must) and salary requirements to work@mygrasslands.com. Grasslands strives to be a diverse, inclusive workplace. We're committed to bringing together talented individuals with varied experiences and backgrounds.

Grasslands is proud to be an equal opportunity employer.

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