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Reason to Believe
We lead with transparency, authenticity and journalism-mindedness.
We are driven by strategy, big ideas and results.
Our team of veteran journalists, marketing experts and communications professionals brings unparalleled experience in cannabis and psychedelics marketing, deep media relationships and an unbridled passion for delivering exceptional work.
We are committed to working with our clients to create real change in and out of the cannabis and psychedelics industries.
WHat our clients are saying






Blog

Is Threads the Next Big Social Media Platform for Cannabis Brands?
Will Meta's new platform Threads live up to its potential as a “Twitter killer?” We dig into whether Threads will be the next big thing for cannabis brands earned media strategies.

Who Gets to Tell Cannabis Stories? Why Journalism and Cannabis Marketing Need Diverse Voices
Cannabis, journalism and marcomms have very different professional demographics. Here's how that impacts the way we understand cannabis.

Deciding What to Look for in a Cannabis PR Agency? Swipe Right on These 8 Core Compatibilities
A PR firm is like your favorite indica—always there to manage and maintain your company's chill reputation.

Remembering the Gap Between Legislation and Change on Juneteenth
The slow march of freedom across the United States is an important reminder that it takes more than policy changes to advance justice and equality. It also takes sustained action over time.
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