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Proven Process

phase 1 | Identity

Brand building starts by defining who you are for the world to see.

phase 2 | Validity

Authenticate your message and elevate your authority with strategic content.

Phase 3 | gravity

Create a gravitational pull that brings your target audience to you.

BRANDS WE’VE WORKED WITH

Reason to Believe

We lead with transparency, authenticity and journalism-mindedness.

We are driven by strategy, big ideas and results.

Our team of veteran journalists, marketing experts and communications professionals brings unparalleled experience in cannabis, psychedelics, natural products and wellness marketing, along with deep media relationships and an unbridled passion for delivering exceptional work.

We are committed to working with our clients to deliver real results and create real change.

WHat our clients are saying

Inclusivity and proactivity are at the heart of everything the team at Grasslands does. They are approachable, welcoming and excel at communicating. Like any cannabis brand, we have certain constraints, and Grasslands knows how to figure out what will work best and be most effective with those in mind.

Grasslands just makes everything so easy for us. They know exactly how we want to be represented as a brand and always ensure that we are being promoted in the best possible light.


Missy Bradley
Ripple
Vice President of Marketing

For years, journalists and the cannabis industry alike have looked to Ricardo Baca for insights and perspective. Ricardo knows the consumer and the cannabis business with unparalleled depth and breadth.

Roy Bingham
BDS Analytics
Co-Founder & CEO

As a business owner, I am constantly pulled in so many different directions. Before I partnered with Grasslands, I was reaching out to media outlets solo, scheduling my own interviews, writing my own content and always running out of time trying to get everything done to keep my business running the right way. Grasslands has completely changed that. Now, I can spend all of that time doing the things that better my business. My relationship with Grasslands frees up so much of my time to be a better business owner. 

I also now have more of a goal and a direction thanks to Grasslands. Instead of me just blanket-spreading information about my business and hoping it gets picked up by media outlets, Grasslands uses its network, relationships and know-how to find quality places to put my information and help reach my target audiences. Anyone can place an ad in a magazine—earned media is really the only thing that matters to me, and that is where Grasslands excels. They are also great communicators, very supportive and always on top of what I’m doing.

Kim Stuck
Allay
Founder & CEO

Electing to partner with Grasslands has proven to be the right choice at the right time for Escape Artists as we embarked on an extensive brand refresh coupled with several new product launches. Leveraging Grasslands’ expertise in not only PR, but also messaging strategy and content development, has been invaluable. We searched for a team that understood our nuanced industry, held the right connections, and approached the right opportunities. Grasslands has hit the mark.

Alison Di Spaltro
Escape Artists
Chief Executive Officer

I first heard about Grasslands from someone who was so impressed with their culture and integrity that he went to work with them. Then I heard rave reviews from another source. Consider this me paying it forward.

Working with this agency has been a game-changer for our brand. They beautifully interpreted our rich history, helping us understand our roots. They articulated a successful pivot in the present, ensuring we stay ahead of the curve. And for the future they’ve helped shape the perfect language and sketched out a strategy that sums up our purpose.

Work with them. You’ll be in good hands.

Christian Campbell
Reefer Madness
Founder and CEO

The Grasslands team is professional, determined and a total delight to work with—all of my favorite qualities when searching for a new firm to partner with. As a client, I felt I could really count on them to manage our campaign from start to finish. I relied not only on their expertise in public relations but also on their meticulous campaign management and communication to get the job done. Grasslands immediately understood what we were after and delivered on it quickly: a rare (and much celebrated) outcome.

Frankie Ryder
Boulder County Farmers Markets
Marketing Director
An award for Public Relation from Clio Cannabis for Grasslands Agency.
An award for most effective PR Firm from the Green Market Report.
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