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Proven Process

phase 1 | Identity

Brand building starts by defining who you are for the world to see

phase 2 | Validity

Authenticate your message with content and thought leadership

Phase 3 | gravity

Create a gravitational pull that brings your target audience to you

BRANDS WE’VE WORKED WITH

Reason to Believe

At Grasslands, we do things differently and with distinction. We understand that our clients have many choices when it comes to engaging with an agency—and to that end, we work hard to lead with transparency, authenticity and journalism-mindedness.

But what does a qualifier like journalism-mindedness mean in an agency? It means we show our work. It means we act with integrity and clarity. It means not overpromising and under-delivering. It means active listening, note-taking and treating your brand like the important story it is. We employ journalists, digital marketers and professionals with top-notch experience, relationships with media outlets and a passion for delivering exceptional work.

Reason to Believe

At Grasslands, we do things differently and with distinction. We understand that our clients have many choices when it comes to engaging with an agency—and to that end, we work hard to lead with transparency, authenticity and journalism-mindedness.

But what does a qualifier like journalism-mindedness mean in an agency? It means we show our work. It means we act with integrity and clarity. It means not overpromising and under-delivering. It means active listening, note-taking and treating your brand like the important story it is. We employ journalists, digital marketers and professionals with top-notch experience, relationships with media outlets and a passion for delivering exceptional work.

WHat our clients are saying

Building a meaningful brand story and supporting it with consistent messaging and PR strategies may be a more intricate endeavor in modern cannabis and hemp than nearly any other industry. Willie’s Reserve and Willie’s Remedy are both inspired by Willie Nelson, so shaping distinct roles and communications for our related-but-different brands requires an in-depth understanding of the benefits of the plant, and an appreciation for the constraints of the marketplace. Grasslands has been an invaluable partner on that complicated front. Grasslands is the rare public relations agency that strategically educates and informs as it gets the word out.

ELIZABETH HOGAN
Vice President of Brands
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A award for leading industry employer by Mg Magazine.
An award for Public Relation from Clio Cannabis for Grasslands Agency.
An award for C-Suite by Denver Business Journal for Director of Operations of Grassland Agency Debbie Mchugh.
An award for most effective PR Firm from the Green Market Report.
An award for Adcann Marketer of the Year Ricardo Baca.
Two grasslands employees discussing cannabis marketing

Why Cannabis White Papers Are Key to Your Content Marketing Strategy

White papers fit perfectly into modern cannabis marketing. More in-depth and research-forward than blogs, social media posts or other B2C content marketing categories, cannabis white papers are a tool businesses can use to demonstrate their value to potential clients and partners, as well as part of a lead-generating strategy with gated content.
Cannabis journalist Donnell Alexander tells non-fiction stories across many mediums. 

Donnell Alexander Brings Cultural Storytelling to Cannabis

Q&A with Cannabis Journalist Donnell Alexander, a prolific writer who has interviewed and written about cannabis visionaries across many mediums.
PR firm Grasslands: A Journalism-Minded Agency is continuing its rapid growth with the recent purchase of a $1.2 million property in central Denver.

PR Agency Grasslands Purchases $1.2 Million Denver HQ, Expands Staff to 13 Full-Timers, Accelerates Client Growth

PR firm Grasslands: A Journalism-Minded Agency is continuing its rapid growth with the recent purchase of a $1.2 million property in central Denver.
A cannabis pen in the hands of the consumer

From Ricardo's Desk: Why Are Brand Values So Valuable?

To resonate with customers, stakeholders and everyone in between, the real values of a brand must be shared year-round.