Marketing
Transform your sales funnel into a hero’s journey with proven storytelling techniques deeply rooted in both cannabis culture and tactical branding on owned media channels.
What is
cannabis marketing?
Grasslands’ team of journalism and marketing professionals harness unparalleled expertise spanning the media and cannabis industries to identify and amplify strategic, effective and bespoke narratives that resonate with your brand’s target audiences and attract consumers through high-quality messaging and high-value content.
Equipped with the right messaging and educational, entertaining and effective content, our clients effectively build brand recognition, demonstrate value, strengthen brand loyalty, increase sales and maintain a competitive edge in the rapidly-evolving cannabis landscape.
Cannabis Branding
Design
Visual distinction is paramount to brand building.
Design your message to be meaningful to your audience.
Workshop
Every great idea needs an equally great name.
Map
An internal organizational tool to ensure consistent messaging across your business.
Workshop
To help your team row in the same direction towards a shared North Star.
Digital Marketing
Automation & CRM
Powerful marketing tools hosted by Grasslands' partner, SharpSpring.
Campaigns
Strategic email copy, compelling CTAs and click-worthy subject lines featuring your product announcements, promotions and brand news.
Development
Strategic content that is used to drive sales, create brand awareness and ultimately promote digital search.
Content Marketing
Attract your target audience by providing them valuable content.
Brand-relevant articles that live on your website and contribute to online presence.
Strategic content that is used to drive sales, create brand awareness and ultimately promote digital search.
Compelling, effective, narrative-driven website copy that is developed with SEO and keyword best practices in mind.
Detailed reports showing how your business helped solve a customer’s problem
a powerful way for you to leverage your current customers’ good experiences with your brand
Testimonials
When we realized we needed an external perspective on branding and operations, we knew we needed an experienced team with unquestionable industry expertise and a strategy-forward approach that would help us stand out in a crowded market—and we were lucky to partner with the team at Grasslands. With Grasslands' help, we created and implemented a creative-but-relatable brand name, an education-forward retail experience, a thoughtfully curated inventory, a sales-savvy showroom and a memorable customer experience. And as our business continues to grow, we hope to engage Grasslands for public relations and other marketing services.
ROGER NEWTON
Director
Plantlife Canada
Building a meaningful brand story and supporting it with consistent messaging and PR strategies may be a more intricate endeavor in modern cannabis and hemp than nearly any other industry. Willie’s Reserve and Willie’s Remedy are both inspired by Willie Nelson, so shaping distinct roles and communications for our related-but-different brands requires an in-depth understanding of the benefits of the plant, and an appreciation for the constraints of the marketplace. Grasslands has been an invaluable partner on that complicated front. Grasslands is the rare public relations agency that strategically educates and informs as it gets the word out.
ELIZABETH HOGAN
Vice President of Brands
GCI Inc. / Willie’s Remedy
