But what does a qualifier like journalism-minded mean for a full-service agency?
It means showing your work: Choosing direct communication and accountable activation instead of over-promising and under-delivering. It means more active listening and note-taking, creating content, conducting in-depth client interviews, managing relationships with media and target audiences, understanding a brand’s North Star, ideating compatible mission / vision / values, respecting and honoring deadlines, weaving together compelling narratives and managing unforeseen crises, should they arise.
Grasslands’ seasoned team—well-versed and legit experienced in all sides of the public relations / communications / media paradigm—employs the ethical standards we learned in Pulitzer-winning newsrooms and the expertise we picked up representing Fortune 500 clients as we elevate our clients’ profiles through informed public relations, thoughtful content marketing, savvy thought leadership work, high-level book development, impactful newsletter campaigns and experiential event execution.
Grasslands grew out of a simple idea.
THE FIELD OF PUBLIC RELATIONS HAS A PR PROBLEM
—but what if a team of experienced journalists and passionate communications professionals came together to create a different kind of PR agency? One that brings journalism-level standards together with meticulously crafted content, decades-in-the-making journalist relationships and deadline-oriented strategy that ensures our clients are seen, heard and experienced where it matters most.