WHAT’S IT LIKE TO WORK WITH RICARDO BACA AND THE GRASSLANDS TEAM? HERE’S WHAT SOME OF OUR CLIENTS HAVE TO SAY ABOUT THEIR EXPERIENCE.
Inclusivity and proactivity are at the heart of everything the team at Grasslands does. They are approachable, welcoming and excel at communicating. Like any cannabis brand, we have certain constraints, and Grasslands knows how to figure out what will work best and be most effective with those in mind.
Grasslands just makes everything so easy for us. They know exactly how we want to be represented as a brand and always ensure that we are being promoted in the best possible light.
Vice President of Marketing
Grasslands took the time to hear my small hemp brand’s story, and helped me craft the clear-cut messaging that allows my customers to understand what sets us apart from the pack. Being interviewed by the Wall Street Journal and featured in USA Today was meaningful for my sales efforts and team morale.
Founder and CEO
Grasslands has been such a present advocate for our organization since day one of working together. They are a team full of capable, intelligent, and responsive individuals who truly care for their clients. It is evident that their culture is incredible and they love the work they do because it shows in their thoughtfulness and extreme care in detail.
Grasslands has helped our organization to gain a great deal of media attention and always show up to strategize what is ahead. I could not dream up a better agency to collaborate with.
Realm of Caring
As a business owner, I am constantly pulled in so many different directions. Before I partnered with Grasslands, I was reaching out to media outlets solo, scheduling my own interviews, writing my own content and always running out of time trying to get everything done to keep my business running the right way. Grasslands has completely changed that. Now, I can spend all of that time doing the things that better my business. My relationship with Grasslands frees up so much of my time to be a better business owner.
I also now have more of a goal and a direction thanks to Grasslands. Instead of me just blanket-spreading information about my business and hoping it gets picked up by media outlets, Grasslands uses its network, relationships and know-how to find quality places to put my information and help reach my target audiences. Anyone can place an ad in a magazine—earned media is really the only thing that matters to me, and that is where Grasslands excels. They are also great communicators, very supportive and always on top of what I’m doing.
Founder and CEO
Electing to partner with Grasslands has proven to be the right choice at the right time for Escape Artists as we embarked on an extensive brand refresh coupled with several new product launches. Leveraging Grasslands’ expertise in not only PR, but also messaging strategy and content development, has been invaluable. We searched for a team that understood our nuanced industry, held the right connections, and approached the right opportunities. Grasslands has hit the mark.
Alison Di Spaltro
Chief Executive Officer
Everyone at NOXX is very impressed with the Grasslands team and its output! The Grasslands team is quickly becoming our standard of excellence, in which we evaluate our other partnerships.
Chief Marketing Officer
Ricardo’s integrity and background as a highly respected journalist made bringing him onto the team an easy decision. We are lucky to have someone with his level of thoughtfulness, commitment and character working with us side-by-side on our mission to improve the quality of life of conscientious cannabis consumers everywhere.
For years, journalists and the cannabis industry alike have looked to Ricardo Baca for insights and perspective. Ricardo knows the consumer and the cannabis business with unparalleled depth and breadth.
Co-Founder & CEO
When we realized we needed an external perspective on branding and operations, we knew we needed an experienced team with unquestionable industry expertise and a strategy-forward approach that would help us stand out in a crowded market—and we were lucky to partner with the team at Grasslands. With Grasslands' help, we created and implemented a creative-but-relatable brand name, an education-forward retail experience, a thoughtfully curated inventory, a sales-savvy showroom and a memorable customer experience. And as our business continues to grow, we hope to engage Grasslands for public relations and other marketing services.
While many PR teams create a client strategy and barrel forward in that direction no matter what, I'm thankful Grasslands knows that a successful PR program is one that evolves and changes course with the ebb and flow of a client's business and its priorities. Our business is a complex organization, with coast-to-coast licensing agreements, public company listings in multiple countries and exciting LOIs in the U.S., Latin America, Europe and beyond; Grasslands has not only executed our most essential needs of the moment, they have also become our trusted advisors as we discuss long-term corporate planning for public relations, marketing, communications and events.
CEO & Co-Founder
I couldn't believe my eyes, seeing my byline and my words in a print issue of Entrepreneur magazine, a decades-old international publication read by so many of my mentors, peers and competitors—and potential customers, as it turns out. A few days after the issue first hit newsstands, my inbox was flooded with biz dev opportunities—other entrepreneurs who appreciated what I'd written and connected with my perspective and wanted to discuss bringing my security company on as their security provider. A few days later, I'd inked my first deal based on the thought leadership column—a CEO who knew he wanted to work with me after reading my column. And that was the first of multiple doors that opened thanks to Grasslands' strategic and relentless thought leadership work on my behalf.
Iron Protection Group
The Grasslands Party sponsorship got Manna's name attached to several high-level networking events across the country—at SXSW and MJBizCon, in New Orleans and Oakland—where we collaborated creatively on how to best activate the Manna brand. We all had a wonderful time, and the parties provided a casual and interactive environment to showcase our identity to packed rooms of people from all walks of life. It was a good time to relax, have talks with industry executives, reporters, and cannabis consumers, and for them in turn to get to know the faces and names of Manna.
CEO & President
Manna Molecular Science
Given my own background in journalism, I have high content standards, yet Grasslands superseded my expectations of what pro bono service might offer. They are sharp, thorough, and above all, humble. Regardless of our status, they showed us the utmost respect. No pride, no ego. Just smart, turnkey content delivered with care. I am completely and utterly humbled by the sincerity and dedication Grasslands demonstrated to storytelling, to the craft of journalism, to the neighborhood, to the arts, and of course, to the people—not to mention impeccable content to boot. Grasslands, we are forever yours.
Denver’s Art District on Santa Fe
Strategy. That's what I value most about our public relations work with Grasslands. With every decision, big and small, Grasslands encourages my colleagues and I to think long-term about our capital management group's primary business objectives—and how our PR program can help us achieve those goals. I've been especially impressed with Grasslands' ability to understand and roll with our sometimes-evolving priorities and create custom-tailored proactive pitches to the media outlets we need the most at that moment. And so a Denver Business Journal feature dedicated to CCMG was a huge win for us as we were looking to establish ourselves with Colorado investors, while our extensive coverage in Forbes, The Street and MarketWatch have been more meaningful as we connect with national and international investors and partners.
RICHARD M. BATENBURG JR
Cliintel Capital Management Group
Ricardo Baca and his team at Grasslands are some of the best in the communications biz. Through Grasslands' large network of industry professionals, they have connected CannAmerica Brands with like-minded executives and industry-leading companies, helping us secure meaningful connections and long-term working relationships. When working in a space that evolves so quickly, it’s always helpful to have well-connected industry professionals to help your business grow.
CCO & Co-Founder
We've worked with Grasslands to develop and implement our thought leadership strategy for more than a year, and in that time we've had columns written by NCIA staffers on a wide range of issues publish in a number of local, national and international outlets, including International Business Times, TechCrunch, Green Entrepreneur and others. Thought leadership is an essential part of NCIA's communications strategy, and Grasslands is a valuable partner helping us promote the responsible cannabis industry.
Media Relations Director
National Cannabis Industry Association
When we first engaged Grasslands to produce an elevated event for Mary’s Medicinals, we knew it had to transcend event status—that it needed to feel like a memorable, experiential happening. And even on a modest budget, the Grasslands team had a never-ending list of fun, creative and unexpected ideas to create special touch-points for attendees. Grasslands communicated clearly and efficiently throughout the planning process, and once the doors opened to our special guests it became clear to me that every single detail of the event exuded Mary's in the most meaningful way. And it wasn't just an event—it was an experience, which is exactly what we wanted. We were thankful to work with an event production partner who listened to our ideas and translated our vision into such a remarkably on-brand experience.
Marketing and Communications Manager
As my colleagues and I were conducting groundbreaking scientific research at ebbu’s laboratory in Colorado, we needed an agency partner to open some strategic doors for us so that we could tell the world about everything we were doing—and Grasslands opened those doors and had our backs with each opportunity. From speaking engagements throughout the U.S. and Canada to brand features in Rolling Stone and USA Today, Grasslands leveraged its extensive relationships in international media and conferences so that I could tell ebbu’s story where it mattered most.