CHALLENGE
Strategically position a high-level, science-savvy biotech start-up in front of investors, peers, industry and consumers.
STRATEGY
Secure speaking opportunities at key domestic and international conferences to solidify and amplify ebbu CEO Jon Cooper’s thought leadership.
RESULTS
Grasslands helped secure 10-plus high-profile speaking engagements for Mr. Cooper throughout the U.S., Canada and the Netherlands in less than a year, elevating his public profile—and his brand’s value.
IMPACT
ebbu was acquired for $348 million USD by Canopy Growth Corporation.
OUR CLIENT’S TAKE
“As my colleagues and I were conducting groundbreaking scientific research at ebbu’s laboratory in Colorado, we needed an agency partner to open some strategic doors for us so that we could tell the world about everything we were doing—and Grasslands opened those doors and had our backs with each opportunity. From speaking engagements throughout the U.S. and Canada to brand features in Rolling Stone and USA Today, Grasslands leveraged its extensive relationships in international media and conferences so that I could tell ebbu’s story where it mattered most.”
—Jon Cooper, CEO, ebbu
-30-