
IS CANNABIS LEGAL IN ARIZONA?
The Grand Canyon State legalized medical cannabis in 2010, but it took over another decade for adult-use recreational cannabis to open up, too, when voters passed Proposition 207 in November 2020. Arizona is one of the newest states in the country to go fully legal, and though sales officially started in January 2021, the dust is far from settled.
Many municipalities are still setting their own rules regarding social equity licenses and standalone recreational dispensaries, while powerful MSOs are setting up shop in one of the Southwest’s hottest markets.
In addition to legalizing medical and recreational cannabis, Arizona allows home cultivation (up to six plants for adult individuals or 12 per household), as long as the cultivation space is such that minors cannot access it and where plants are not publicly visible. A piece of legislation titled A.R.S. § 36-2850 also stipulates that Arizona medical cannabis patients can use cannabis delivery services, which state regulators have yet to open for the recreational market (as of July 2022).
IS IT LEGAL TO MARKET CANNABIS IN ARIZONA?
In short, yes. But as in other legal states, there are cannabis advertising rules on how and where brands can reach customers. A.R.S. § 36-2859 section 36-2859 mandates that cannabis businesses must include their name and license number or registration number in all advertisements and cannot facilitate or solicit online sales or listing services of cannabis products. Any unlicensed cannabis businesses or non-cannabis businesses that advertise unregulated cannabis products or services are subject to “a civil penalty of $20,000 per violation to the smart and safe Arizona fund established by section 36-2856.”
Additionally, packaging rules lined out in Section 36-2860 restrict the manufacture or sale of “marijuana products that resemble the form of a human, animal, insect, fruit, toy or cartoon.” The section also bans “products with names that resemble or imitate food or drink brands marketed to children, or otherwise advertise marijuana or marijuana products to children.”
HOW TO LEGALLY MARKET CANNABIS BRANDS IN ARIZONA
Because Arizona is such a new market, it’s still working out many of the details regarding advertising restrictions for cannabis brands, such as billboards. That gives relative freedom to cannabis brands that operate only within Arizona, though no one can say quite how long that dearth of limitations will last.
But for MSOs setting up in Arizona, it’s wise to continue adhering to the advertising guidelines common across numerous other legal states—particularly in respect to federal agencies like the FCC. For example, many state cannabis regulations typically have a long list of off-limits advertising channels, from television commercials to radio placements to public print ads at bus stops or the wraps on public transportation.
However, Arizona cannabis companies are permitted to activate marketing strategies on subscription-based, adult-focused media channels with a verified 70% majority of age 21+ users, including websites, print publications, podcasts, print adverts and CCTV spots in venues like bars.
Cannabis brands are also free to make use of their owned-media content marketing channels such as blogs, websites, white papers and newsletters, as well as opt-in programs like text message lists.

DISPENSARY MARKETING IN ARIZONA
Arizona’s existing cap of 130 dispensary licenses has been expanded slightly since recreational went into effect, including 26 new social-equity licenses granted by lottery from a pool of over 1,000 applicants.
A large percentage of the total dispensaries in Arizona are run by MSOs based in other states, such as Cresco Labs (Illinois), Curaleaf (Massachusetts), iAnthus Capital (New York) and MedMen (California). Indeed, some MSOs have already tried to influence regulatory decisions that prevent recreational dispensaries from opening in certain municipalities unless they are part of a pre-existing medical cannabis business.
While dispensaries are limited in some of the marketing strategies other brick-and-mortar businesses might deploy, one thing that retailers can take advantage of is event marketing throughout the year.
No month is bigger for promotions than April, when Arizona dispensaries roll out a host of events, pop-ups, takeovers and 4/20 marketing specials—it is, after all, eone of the biggest days of the year for cannabis marketing and retail.
CANNABIS BRAND MARKETING IN ARIZONA
How are Arizona cannabis brands standing apart from MSOs? Many have embraced vertical integration of cultivation, manufacturing and retail to ensure consistent product quality, and are building brands that appeal to largely untapped demographics like women and premium customers.
A wave of expert ancillary services have emerged, too, including cannabis law firms, accountancies and extraction specialists. But many companies are turning to Arizona’s unique features for inspiration and a truly local approach to good weed.
Sunday Goods, for example, touts sun-grown cannabis that puts one of the Grand Canyon State’s most abundant natural resources to good use. Some capture the flavor of one of the Southwest’s most distinctive plants, like Sublime’s prickly pear edibles or Timeless’s Cactus Chiller vape carts. And Old Pal’s vintage aesthetic evokes a different kind of export: the ’70s cool of Arizonan superstar Stevie Nicks.
TOP 10 CANNABIS BRANDS IN ARIZONA
From Scottsdale to Sedona, from Peoria to Phoenix, from Tempe to Tucson, Arizona is full of world-class dispensaries with house cannabis brands and home-grown independent cannabis brands that take pride in the Grand Canyon State’s unique approach to legal weed.
Ahwatukee, Mesa, Phoenix |
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Tempe, Phoenix |
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Phoenix, Snowflake, Tempe, Sun City, Scottsdale, Peoria |
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Scottsdale, North Mesa, Gilbert, Bell, Bloom, Phoenix, Sedona, Glendale |
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New River, Scottsdale, Mesa, Phoenix, Peoria, Casa Grande, Tucson |
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Casa Grande, Avondale, Phoenix, Scottsdale, Happy Valley, Bell, Glendale, Youngtown, Chandler, Tempe, Harvest |
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Scottsdale, Tucson, Phoenix, Gilbert, Glendale, Youngtown, Peoria, Havasu City, Flagstaff, Mea, Show Low, Green Valley, Avondale, Gudalupe, Casa Grande, Chandler, Cottonwood, Taylor, Apache Junction, Tolleson, Norte Mesa |
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Glendale, Happy Valley, Phoenix, Show Low, Tolleson |
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Phoenix |
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Avondale, Casa Grande, Chandler, Cottonwood, Glendale, Guadalupe, Lake Havasu, Mesa, Peoria, Phoenix, Scottsdale, Tempe, Tucson |

A proud Colorado native and one of Denver Business Journal’s Most Admired CEOs, Ricardo Baca is a serial entrepreneur, three-time Marketer of the Year, 24-year veteran journalist, two-time TEDx speaker, and drug policy architect.
Ricardo launched Clio-winning PR and marketing firm Grasslands: A Journalism-Minded Agency® in 2016 to super-charge businesses throughout the U.S., Latin America and Europe. Grasslands was awarded a Clio Award for its public relations program, two Emjays Awards for Public Relations Agency of the Year, and a Small Business Award from the Denver Business Journal.
In 2023, Colorado Gov. Jared Polis appointed Ricardo to the state’s first-ever Natural Medicine Advisory Board to contribute to policy development around the state’s psychedelics framework. In 2025, Ricardo launched Buy Colorado Day in partnership with the State Legislature, creating a new holiday—and powerful economic driver—that celebrates innovative Colorado brands of all kinds via consumers all over the world.
Capping off a wide-spanning career in journalism, Ricardo made international headlines as The Denver Post’s first-ever Cannabis Editor in 2013, as seen in the feature-length documentary film Rolling Papers. Numerous accolades followed, including Ricardo being named one of Fortune magazine’s 7 Most Powerful People in America’s Marijuana Industry, one of Brookings Institution's 12 Key People to Watch in Marijuana Policy, and one of Time magazine’s 140 best Twitter feeds.
In 2022, Ricardo co-founded Colorado fine art biennial Biome with the mission of celebrating fine art via community, inclusivity and biennial exhibition. Before that, Ricardo co-founded Denver music festival The Underground Music Showcase, which celebrates its 25th anniversary in 2025.
Ricardo is proud to sit on the Board of Directors for Colorado Public Radio, where he serves as Treasurer, and on the Board of Advisors for the reMind Psychedelics Business Forum.
A regular speaker at SXSW, Ricardo still contributes columns and op-eds to top publications, including Rolling Stone, Nosh, the New Hope Network and MJBizDaily. He has also been interviewed by The New York Times, The View, The New Yorker, This Week With George Stephanopoulos, The Colbert Report and NPR’s All Things Considered.
Ricardo lives in Denver with his wife, two dogs and two cats.