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40 Cannabis Hashtags to Enhance Your Content Marketing Strategy

Published on
November 8, 2022
An AI-generated image of a hashtag made out of finely ground cannabis flower against a white backdrop

Meghan O’Dea is a versatile writer with nearly a decade of experience covering the travel, outdoor and cannabis industries, as well as in digital and content marketing. She prides herself on finding the exact right voice and angle for any given project and on research expertise honed from her years in academia. Meghan specializes in both big-picture content strategy and detailed technical skills like search engine optimization, all without losing sight of distinctive and creative brand messaging.

Prior to joining the Grasslands team, Meghan contributed to publications including Fortune magazine, Uproxx and Lonely Planet. She has also earned bylines in The Washington Post, Playboy, Bitch magazine, Nylon, Willamette Week, Yoga Journal, Subaru Drive Magazine and Different Leaf, amongst others. Meghan holds a master’s in creative nonfiction from the University of Tennessee at Chattanooga and was a visiting scholar at the international MFA program at City University in Hong Kong. She has also taught writing at the college level and guest lectured on topics such as literary citizenship, urban history and professional development for writers at conferences and universities throughout the United States as well as Madrid, Spain.

Three media outlets I check every single day: The Cut, New York Magazine, The Washington Post

Super inspired by: Women like Isabella Bird, Uschi Obermaier and my maternal grandmother, who dared to travel the world even in eras when global adventures went against the grain.

My monthly #GrasslandsGives donation: PEN America’s Prison Writing Program

When I’m off the clock (in five words): Books. Long walks. Architecture. Mixtapes.

Even if social media isn’t the primary focus of your cannabis content marketing efforts, a strong presence on platforms like Facebook, Twitter and Instagram is increasingly essential to make sure readers find the blogs, white papers, web copy and gated content on which you’ve worked so hard. In an era when 31% of adults say they are “almost constantly” online and when younger generations now use social media in lieu of traditional search engines, knowing how to position your content on these channels is essential. 

Promoting even the best content on social media can be a challenge. But cannabis companies face hurdles that businesses in other sectors never confront. Advertising restrictions on cannabis brands mean that platforms like Facebook, Twitter, Instagram and TikTok frequently crack down on content perceived as advocating for or facilitating illegal drug use—even when it’s posted from post-prohibition states.

Why Cannabis Hashtags Take Finesse

That’s why intuitive hashtags like #weed, #marijuana and #stonerz can do more harm than good. The most common terms for cannabis are easily flagged by social media and search engine algorithms and can result in your profile being shadowbanned—when your profile is still technically active but your posts never make it into the feeds of even your most engaged followers— or outright removed from the platform. 

Clever cannabis influencers and brands have turned to sneakier hashtags like #ouid and #wəəd to get around algorithm limitations. These creative workarounds are not unlike the shorthand cannabis enthusiasts employed throughout prohibition to communicate about weed with like-minded consumers. Just look at 420, one of the most enduring and well-recognized memes to come out of cannabis culture since federal prohibition was enacted in 1970. 

These days, even #420 is a little too mainstream to skirt the eagle eye of social media companies’ terms of service. But new holidays have emerged with their own attendant lingo such as #710. That’s the concentrates-specific holiday that comes around each July, so named because the numbers 710 are an anagram for OIL. 

Many cannabis brands have capitalized on how fast cannabis slang emerges and evolves—using terms for different types of concentrates like wax, shatter, rosin and crumble, for example. Others have enough overlap with other kinds of frequently shared subject matter, like unboxing videos or product reviews, that they’re harder to outright ban, even if moderators have caught on.

Cannabis Emoji

The rise of emojis, too, has given cannabis enthusiasts new ways to talk undercover about their favorite plant. While there is no official weed emoji, those who partake have adopted the sprout, broccoli, tree and alembic emojis as symbols of flower, concentrates and other consumables. Despite corporate censorship, these reference points have even gotten baked into the subculture of prominent social media platforms, sometimes in surprising ways. 

You might expect the /trees sub-Reddit, for example, to be an online meeting place for dendrophiles (that’s Latin for tree fans) and botany enthusiasts to share information about various deciduous and evergreen species. But it was co-opted by cannabis fans who, thanks to prohibition, have become accustomed to talking about dank buds in coded terms. 

(Affable fans of actual poplars, oaks, aspens and myrtles turned around and made their own sub-Reddit, /marijuanaenthusiasts, where you are free to chat about much larger, more squirrel-friendly species than sativas and indicas.)

The Best Cannabis Hashtags

So what are some of the freshest cannabis hashtags cannabis fans are using to give Big Brother the slip? We’d hate to ruin the fun by narcing, but here’s a few that will send you in the right direction:

  1. #cannabiscommunity
  2. #cannabisculture
  3. #ouid
  4. #weedporn
  5. #weedstagram
  6. #cannabiscures
  7. #cannabissociety
  8. #cannabisheals
  9. #hempmymedicine
  10. #cannabisphotography
  11. #plantmedicine
  12. #cannabislife
  13. #hempheals
  14. #cannabisoil
  15. #fueledbyTHC
  16. #cannabisdaily
  17. #dailydabs
  18. #cannabisindustry
  19. #successfulstoner
  20. #cannabisgrow
  21. #dankmemes
  22. #cannabismedicinal
  23. #dankdank
  24. #cannabislifestyle
  25. #cannabisseeds
  26. #fourtwenty
  27. #cannabisclub
  28. #ganjagirls
  29. #cannabis420
  30. #cannabiseducation
  31. #differentleaf
  32. #cannabisismedicine
  33. #ouieed
  34. #cannabislove
  35. #ouidlife
  36. #cannabisconnoisseur
  37. #420fam
  38. #710society
  39. #growlife
  40. #cannadaily

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