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Building a meaningful brand story and supporting it with consistent messaging and PR strategies may be a more intricate endeavor in modern cannabis and hemp than nearly any other industry. Willie’s Reserve and Willie’s Remedy are both inspired by Willie Nelson, so shaping distinct roles and communications for our related-but-different brands requires an in-depth understanding of the benefits of the plant, and an appreciation for the constraints of the marketplace. Grasslands has been an invaluable partner on that complicated front. Grasslands is the rare public relations agency that strategically educates and informs as it gets the word out.


Vice President of Brands