The intricacies of branding, messaging and PR are more difficult in modern cannabis and hemp than nearly any other industry. And so even though our brands Willie’s Reserve and Willie’s Remedy are lucky to count Willie Nelson among our executive team, we still need to control the narrative of our related-but-different brands—and Grasslands has been an invaluable partner on that complicated front. Grasslands is the rare public relations agency that strategically educates and informs as it gets the word out, making for a more holistic communications strategy.