While many PR teams create a client strategy and barrel forward in that direction no matter what, I'm thankful Grasslands knows that a successful PR program is one that evolves and changes course with the ebb and flow of a client's business and its priorities. Our business is a complex organization, with coast-to-coast licensing agreements, public company listings in multiple countries and exciting LOIs in the U.S., Latin America, Europe and beyond. Grasslands has not only executed our most essential needs of the moment, they have also become our trusted advisors as we discuss long-term corporate planning for public relations, marketing, communications and events.