‍While many PR teams create a client strategy and barrel forward in that direction no matter what, I'm thankful Grasslands knows that a successful PR program is one that evolves and changes course with the ebb and flow of a client's business and its priorities. Our business is a complex organization, with coast-to-coast licensing agreements, public company listings in multiple countries and exciting LOIs in the U.S., Latin America, Europe and beyond; Grasslands has not only executed our most essential needs of the moment, they have also become our trusted advisors as we discuss long-term corporate planning for public relations, marketing, communications and events.