LINDSAY HOFFMAN

Lindsay Hoffman is PR Director at Grasslands, where she brings 20 years of experience in marketing, communications, strategy and event production to the agency’s integrated PR and marketing team. Lindsay provides strategic oversight across agency accounts while coaching and supporting colleagues with her expertise in big ideas, production, execution and experiential marketing. An insightful and incisive relationship builder and mentor, Lindsay has been an instrumental contributor to Grasslands' approach to brand activations and new media, as well as the agency’s unique culture.

Before joining Grasslands, Lindsay's career path has been unconventional but purpose-driven. Lindsay has served as executive director of Grounded in Music and managed Festival Marketing for C3 Presents, where she created and executed year-round marketing campaigns for Lollapalooza and the Austin City Limits Music Festival. Lindsay also launched and developed the Austin Food + Wine Festival and Music City Eats Festival brands, among other accomplishments. Her ability to learn in real-time and adapt to new challenges has made her an invaluable asset in elevating client work with creative vision and tactical expertise.

Three media outlets I check every day: The New York Times, VICE, The 19th

Super inspired by: Rumi

My monthly #GrasslandsGives donation: LifeSet Network

When I’m off the clock (in five words): Family. Food. Music. Travel. Love.