LAUREN FINEGAN

Lauren Finegan was drawn to Grasslands after recognizing the cannabis plant’s potential to improve daily life and enhance wellness. She joined the agency as a Diversity-in-Marketing intern in 2022 and is now a member of the marketing team. Lauren works with clients to develop the brand messaging and marketing strategies necessary to make meaningful connections with their audience, and works closely with the Grasslands leadership team to nurture prospects, manage pipelines and track revenues. She plays a key role for the annual Grasslands Party by coordinating sponsorship campaigns and managing the party’s operations and execution. Lauren also manages the agency’s designers and various business development initiatives.

Lauren earned a bachelor’s degree in Business Administration with an emphasis in Marketing from University of Colorado, Boulder. She also minored in Mandarin Chinese and enjoys digging into her family’s Chinese heritage when time permits.

Three media outlets I check every single day: CNN, AdAge, The New York Times

Super inspired by: My grandmother, who I call my Nay-Nay. Darryl, who pushes me to be the best version of myself—every second of every day.

My monthly #GrasslandsGives donation: The Tennyson Center for Children

When I’m off the clock (in five words): Best friends. @babysilly_ . Self-growth. Food-trucks.

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