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Geoff Caldwell is a writer, researcher and marketing specialist with experience in everything from cannabis and crisis management to academia, sports marketing, publishing and the music industry. Before joining Grasslands, he wrote extensively about cannabis history, legislation and products for Where’s Weed. He also co-founded Yardarm Media, which provided editing, writing and consulting services for academic institutions and first-time authors. His professional background gives him unique insight into the ways impactful storytelling can elevate media relations and business growth. Among his diverse roles: he served as a trusted aide to the president of Duke University; was a key figure in the rapid growth of Chicago-based independent record label Thrill Jockey; a sports marketing television broadcast expert; a courier for the U.S. Army; and an intern at National Public Radio. A native of Alexandria, Virginia, he received a bachelor’s in History and Latin American Studies from Oberlin College.

Three media outlets I check every single day: The Guardian (global news and European soccer), The Washington Post, The Athletic

Super inspired by: Lilian Thuram

My monthly #GrasslandsGives donation: SOME (So Others Might Eat)

When I’m off the clock (in five words): Kids. Soccer. Music. Food. Travel.