CHALLENGE
Create and develop a brand-new Canadian retail concept meant to educate, entertain and encourage sales and customer loyalty.
STRATEGY
Through research of existing retail environments, in-depth client interviews and our own industry expertise, Grasslands helped create an elevated customer experience that is as memorable as it is meaningful.
RESULTS
Plantlife stores see strong retention of customers, whose feedback says they appreciate the education-forward retail environments and the thoughtfully curated selection of products.
IMPACT
Plantlife’s early successes have emboldened their future expansion plans, and the brand will be opening more stores throughout Canada in the coming months.
OUR CLIENT’S TAKE
“When we realized we needed an external perspective on branding and operations, we knew we needed an experienced team with unquestionable industry expertise and a strategy-forward approach that would help us stand out in a crowded market—and we were lucky to partner with the team at Grasslands. With Grasslands’ help, we created and implemented a creative-but-relatable brand name, an education-forward retail experience, a thoughtfully curated inventory, a sales-savvy showroom and a memorable customer experience. And as our business continues to grow, we hope to engage Grasslands for public relations and other marketing services.”
—Roger Newton, Director, Plantlife Canada
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