CHALLENGE
Elevate brand positioning and messaging for Iron Protection Group, a security firm specializing in highly regulated industries. conservative state.
STRATEGY
Position Hunter Garth, Iron Protection Group’s Managing Director, as an industry thought leader on issues ranging from safety in security to the importance of employing veterans.
RESULTS
Grasslands worked with Mr. Garth to ideate and write a first-person column on the importance of hiring and supporting veterans, and the agency coordinated the placement of that bylined column in the November 2018 print issue of Entrepreneur magazine (and GreenEntrepreneur.com).
IMPACT
Mr. Garth’s phone and inbox lit up when Entrepreneur hit newsstands, and lead generation directly resulted in new client contracts for Iron Protection Group in key markets.
OUR CLIENT’S TAKE
“I couldn’t believe my eyes, seeing my byline and my words in a print issue of Entrepreneur magazine, a decades-old international publication read by so many of my mentors, peers and competitors—and potential customers, as it turns out. A few days after the issue first hit newsstands, my inbox was flooded with biz dev opportunities—other entrepreneurs who appreciated what I’d written and connected with my perspective and wanted to discuss bringing my security company on as their security provider. A few days later, I’d inked my first deal based on the thought leadership column – a CEO who knew he wanted to work with me after reading my column. And that was the first of multiple doors that opened thanks to Grasslands’ strategic and relentless thought leadership work on my behalf.”
—Hunter Garth, Managing Director, Iron Protection Group