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COMPASSIONATE CULTIVATION

Published on
11 Jan 2022

CHALLENGE

Launch social platforms and build up community for an unknown state-licensed cannabis brand in a conservative state.

STRATEGY

Create meaningful content that educates and engages while positioning Compassionate Cultivation as an industry leader in advancing medical cannabis programs, increasing covered medical conditions, and conducting research on treatments for patients in Texas.

RESULTS

Strong platform, robust growth and 100% organic engagement, with nearly 600,000 impressions and more than 62,000 page and post engagements in the most recent year.

IMPACT

Facebook leads as the number one referral source to Compassionate Cultivation’s website, a reflection of Grasslands content development and strategic engagement.