WELCOME TO
GRASSLANDS
Grasslands is a full-service marketing and public relations agency specializing in strategic communications for brands targeting the U.S. market. We proudly represent B2C and B2B businesses across all sectors, including lifestyle, CPG and wellness brands across food and beverage, cannabis and hemp, psychedelics and supplements, and beyond.
Grasslands’ trademarked Journalism-Minded® digital marketing, public relations, content-creator marketing and executive thought leadership builds an awareness, authority and trust that lubricates a business’s sales funnel. Earned media’s unparalleled credibility and thought leadership’s instant familiarity shortens sales cycles and expedites conversion by fueling business development teams with super-charged sales enablement that helps a business stand apart from its competition.
Our Journalism-Minded Agency® was founded by 25-year journalist and three-time Marketer of the Year Ricardo Baca, a former editor at The Denver Post and a Denver Business Journal Most Admired CEO. The winner of a Clio Award for its PR practice, Grasslands has been twice named Best PR Agency of the Year at the Emjay Awards and was honored with a Small Business Award by the Denver Business Journal.
phase 1 | Identity
Your brand identity shapes every first impression—and first impressions fuel the top of the sales funnel. At Grasslands, we specialize in crafting strategic brand identities that build awareness, spark engagement and set the foundation for long-term growth.
We partner with brands in Colorado and beyond, including CPG innovators, professional services firms and wellness leaders, to ensure they do more than just show up in the market: They stand out.
Our integrated marketing and branding services help you:
- Define and sharpen brand positioning and voice to capture audience attention
- Develop narrative and visual assets that drive engagement at every touchpoint
- Build the strategic foundation that powers customer acquisition and loyalty
- Align brand identity with broader sales and marketing goals
- Build the strategic foundation that powers customer acquisition and loyalty
In today’s fiercely competitive, increasingly dynamic sectors, a clear and resonant brand identity is no longer an option: It’s simply the starting point for capturing customer interest and driving real results.
PHASE 2 | VALIDITY
In a noisy, competitive market, credibility is built deliberately through meaningful, thoughtful strategy and expert execution.
At Grasslands, we help brands establish true validity in the minds of their audiences, driving deeper engagement and moving prospects through the customer journey with confidence.
Our marketing and branding services build trust, authority and lasting presence—not just visibility. We power brands’ executive thought leadership to:
- Develop thought leadership and content that educates, informs and builds loyalty
- Strengthen brand consistency to move audiences from interest to intent
- Align marketing efforts with broader sales programs for maximum business impact
Customers trust brands that validate their promise, and that trust drives bottom-of-funnel conversions. Grasslands helps you become the brand that customers believe in—and buy from.
PHASE 3 | GRAVITY
Today’s marketplace demands that your brand has real pull.
At Grasslands, we help brands and executives build gravity—the kind of presence that influences industries, earns media attention and cements reputations while pulling prospects through the bottom of the funnel and helping close deals with clarity and conviction.
We help our clients expand their visibility, authority and impact at key stages of the sales and trust funnels. We do this through targeted strategic digital marketing campaigns, elevated public relations strategies and executive thought leadership work.
Our digital marketing and public relations services help you:
- Secure paid media and strategic earned media coverage that drives awareness and credibility
- Position executives as authoritative voices in key industries and consumer conversations
- Support customer decision-making during evaluation and loyalty stages
- Build lasting brand equity—and consumer trust—that amplifies long-term growth
A strong brand doesn’t chase the market. It draws the market to it. Grasslands helps you build that kind of gravitational pull.
Brands We've Worked With
Colorado
CPG
Consumer
Cannabis
B2B
Hemp
Dispensary
Beauty
Hospitality
Government
Finance
Higher Ed
Technology
Manufacturing
NonProfit
International
Professional Services
Celebrity
Reason to Believe
We lead with transparency, authenticity and journalism-mindedness.
We are driven by strategy, big ideas and results.
Our team of veteran journalists, marketing experts and communications professionals brings unparalleled experience in CPG, consumer and B2B marketing, along with deep media relationships and an unbridled passion for delivering exceptional work.
We are committed to working with our clients to deliver real results and create real change.
WHat our clients are saying
The Grasslands team is professional, determined and a total delight to work with—all of my favorite qualities when searching for a new firm to partner with. As a client, I felt I could really count on them to manage our campaign from start to finish. I relied not only on their expertise in public relations but also on their meticulous campaign management and communication to get the job done. Grasslands immediately understood what we were after and delivered on it quickly: a rare (and much celebrated) outcome.
As a business owner, I am constantly pulled in so many different directions. Before I partnered with Grasslands, I was reaching out to media outlets solo, scheduling my own interviews, writing my own content and always running out of time trying to get everything done to keep my business running the right way. Grasslands has completely changed that. Now, I can spend all of that time doing the things that better my business. My relationship with Grasslands frees up so much of my time to be a better business owner.
I also now have more of a goal and a direction thanks to Grasslands. Instead of me just blanket-spreading information about my business and hoping it gets picked up by media outlets, Grasslands uses its network, relationships and know-how to find quality places to put my information and help reach my target audiences. Anyone can place an ad in a magazine—earned media is really the only thing that matters to me, and that is where Grasslands excels. They are also great communicators, very supportive and always on top of what I’m doing.
For years, journalists and the cannabis industry alike have looked to Ricardo Baca for insights and perspective. Ricardo knows the consumer and the cannabis business with unparalleled depth and breadth.
Electing to partner with Grasslands has proven to be the right choice at the right time for Escape Artists as we embarked on an extensive brand refresh coupled with several new product launches. Leveraging Grasslands’ expertise in not only PR, but also messaging strategy and content development, has been invaluable. We searched for a team that understood our nuanced industry, held the right connections, and approached the right opportunities. Grasslands has hit the mark.
Inclusivity and proactivity are at the heart of everything the team at Grasslands does. They are approachable, welcoming and excel at communicating. Like any cannabis brand, we have certain constraints, and Grasslands knows how to figure out what will work best and be most effective with those in mind.
Grasslands just makes everything so easy for us. They know exactly how we want to be represented as a brand and always ensure that we are being promoted in the best possible light.
The Grasslands team is not only professional and knowledgeable but also incredibly passionate about their work. They took the time to understand our unique needs and tailored their strategies to align perfectly with our brand’s goals. Their innovation, proactive communication and responsiveness made the entire collaboration seamless and enjoyable.
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Blog
Colorado's Agency of Record: PR and Marketing for the Centennial State's Boldest Brands
Nutritional Supplement Marketing: Building Trust in a $481B Industry
Stand Out From the Crowd on Green Wednesday With Smart Cannabis Marketing Tactics
