GEOFF RENSTROM

Geoff Renstrom is vice president of public relations at Grasslands, where he leads strategy, storytelling, and media relations across the agency’s growing roster of clients in cannabis, wellness, natural and organic products and other culturally significant sectors. A thoughtful communicator and seasoned strategist, Geoff helps brands make harmonious connections through passionate storytelling and purpose-driven brand management.

With nearly two decades of experience in earned media and reputation leadership, Geoff brings deep expertise in communications strategy, media relations, crisis response, issues management, media training, and digital storytelling. His work spans industries including energy, B2B technology, natural foods, and consumer lifestyle—and he’s helped brands of all sizes find their voice in high-stakes, high-noise moments.

Known for his calm leadership, team-first mindset, and ability to transform complex narratives into clear and compelling coverage, Geoff brings a deep understanding of what makes a story land—in the places that make a big impact. Prior to joining Grasslands, he served in leadership roles at multiple award-winning agencies and in-house for mission-driven organizations, bringing a blend of newsroom instinct and strategic discipline to every partnership.

Three media outlets I check every single day: The New York Times (hello daily crossword), Cannabis Business Times, Colorado Public Radio

Super inspired by: Anyone who creates art, sharp minds, my passionate tribe of people and those doing hard things with heart. See also: Anthony Bourdain, Joe Strummer, Laura Jane Grace, Henry Rollins and Kendrick Lamar.

My monthly #GrasslandsGives donation: Anchor Center for Blind Children

When I’m off the clock (in five words): Cooking. Music. Sunsets. Fresh Air.

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