2024 BEST NATURAL PRODUCTS AND WELLNESS CONFERENCES, TRADE SHOWS & EVENTS
Social movements come and go, but public interest in natural products is no fad. It’s a global phenomenon that now spans generations. Did you know that the first Natural Products Expo wasn’t held until 1981? It took a few decades for the nascent natural foods cottage industry to coalesce into a national movement—and for business leaders to form a real community for mutual learning, support and exponential growth. Over 40 years later, the natural products sector is bigger than ever.
There are nearly 100 natural products trade shows, conferences, summits, expos and other global industry events in 2024 alone in locations from St. Andrews, Scotland, to San Diego, California, to Sydney, Australia.
Those natural products events have been instrumental in solving some of the industry’s biggest challenges, from strengthening supply chains to establishing distribution channels and scaling mom-and-pop businesses into multinational operations that have garnered millions of dollars in mergers and acquisitions—not to mention mainstream audiences and millions of loyal customers.
Natural food expos and natural products trade shows—similar to cannabis industry events and psychedelic industry conferences—offer business leaders the opportunity to:
- Build credibility and recognition in thought leadership
- Cultivate media relationships and gauge interest in public relations messaging
- Deepen understanding of the total addressable natural products market and the unique pain points of consumer segments such as women and BIPOC
- Identify hot topics of conversation and opportunities for expansion to inform lead generation, SEO strategy, content development and marketing strategy
- Size up competitors for challenger messaging and other opportunities to move beyond table stakes to claim white space
Ready to make the most of these growth opportunities? The natural products events calendar is stacked with opportunities to network, learn and make your mark. From CHFA: Natural Organic Wellness (NOW) in the spring to the Organic Grower Summit coming this winter, there’s a natural products summit for every season. Choose your own adventure:
Natural CPG
Food and Beverages
Beauty and Personal Care
Natural Health and Science
Vitamins and Supplements
Business Services
Wellness