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WILLIE’S REMEDY

Published on
11 Jan 2022

CHALLENGE

Launch a new brand and product line in a crowded marketplace.

STRATEGY

Start a fresh conversation in the hemp-derived CBD (cannabidiol) space to address the growing segment of the public that has yet to try CBD as a wellness alternative.

RESULTS

Grasslands helped secure over 500 international media placements, including dedicated coverage in Forbes, Now This, Simple Most, Rolling Stone and cable news and broadcast stations.I

MPACT

The company sold out in its first week on the market and has steady buzz built for additional product lines to follow.