2024 BEST NATURAL PRODUCTS AND WELLNESS CONFERENCES, TRADE SHOWS & EVENTS
Social movements come and go, but public interest in natural products is no fad. It’s a global phenomenon that now spans generations. Did you know that the first Natural Products Expo wasn’t held until 1981? It took a few decades for the nascent natural foods cottage industry to coalesce into a national movement—and for business leaders to form a real community for mutual learning, support and exponential growth. Over 40 years later, the natural products sector is bigger than ever.
There are nearly 100 natural products trade shows, conferences, summits, expos and other global industry events in 2024 alone in locations from St. Andrews, Scotland, to San Diego, California, to Sydney, Australia.
Those natural products events have been instrumental in solving some of the industry’s biggest challenges, from strengthening supply chains to establishing distribution channels and scaling mom-and-pop businesses into multinational operations that have garnered millions of dollars in mergers and acquisitions—not to mention mainstream audiences and millions of loyal customers.
Natural food expos and natural products trade shows—similar to cannabis industry events and psychedelic industry conferences—offer business leaders the opportunity to:
- Build credibility and recognition in thought leadership
- Cultivate media relationships and gauge interest in public relations messaging
- Deepen understanding of the total addressable natural products market and the unique pain points of consumer segments such as women and BIPOC
- Identify hot topics of conversation and opportunities for expansion to inform lead generation, SEO strategy, content development and marketing strategy
- Size up competitors for challenger messaging and other opportunities to move beyond table stakes to claim white space
Ready to make the most of these growth opportunities? The natural products events calendar is stacked with opportunities to network, learn and make your mark. From CHFA: Natural Organic Wellness (NOW) in the spring to the Organic Grower Summit coming this winter, there’s a natural products summit for every season. Choose your own adventure:
Natural CPG
| CHFA: Natural Organic Wellness (NOW) Vancouver | Natural CPG | April 3-5 | Vancouver, Canada |
|---|---|---|---|
| Natural & Organic Products Expo | Natural CPG | April 14-15 | London |
| The Vegan Women Summit | Natural CPG | May 9-10 | Hollywood, California |
| Naturally Good Expo | Natural CPG | June 3-4 | Sydney, Australia |
| Natural Tech | Natural CPG | June 12-15 | Sao Paulo, Brazil |
| Newtopia Now | Natural CPG | Aug. 25-28 | Denver, Colorado |
| CHFA NOW Toronto | Natural CPG | Sept. 19-22 | Toronto, Canada |
| PLMA's World of Private Label International Trade Show | Natural CPG // Business Services | May 28-29 | Amsterdam, Netherlands |
| PLMA's 2024 Annual Private Label Trade Show | Natural CPG // Business Services | Nov. 17-19 | Chicago, Illinois |
| Alive! Expo | Natural CPG // Wellness | May 4-5 | Duluth, Georgia |
Food and Beverages
| 16th Annual Canadian Holistic Nutrition Conference | Food | April 13 | Calgary, Alberta, Canada |
|---|---|---|---|
| Plant Forward Conference | Food | April 16-18 | Toronto, Canada |
| Organic Produce Summit | Food | July 10-11 | Monterey, California |
| Plant Based World Expo | Food | Sept. 11-12 | New York City |
| Fi North America | Food | Oct. 30-31 | Las Vegas, Nevada |
| 20th Organic Connections Conference and Tradeshow | Food | Nov. 6-7 | Saskatoon, Canada |
| Organic Grower Summit | Food | Dec. 4-5 | Monterey, California |
| Institute of Food Technologies (IFT) Food Expo | Food // Business Services | July 14-17 | Chicago, Illinois |
| PLMA's 2024 Annual Private Label Trade Show | Natural CPG // Business Services | Nov. 17-19 | Chicago, Illinois |
| Alive! Expo | Natural CPG // Wellness | May 4-5 | Duluth, Georgia |
Beauty and Personal Care
| in-cosmetics Global | Beauty and Personal Care | April 16-18 | Paris, France |
|---|---|---|---|
| World Natural Hair, Health, and Beauty Show | Beauty and Personal Care | April 26-28 | Atlanta, Georgia |
| Sustainable Cosmetics Summit | Beauty and Personal Care | June 4-6 | New York City |
| Beauty Matter: Future 50 | Beauty and Personal Care | June 20 | New York City |
| Natural Beauty Fest | Beauty and Personal Care | July 20 | Jacksonville, Florida |
| Face & Body Skin Care Show | Beauty and Personal Care | Sept. 8-9 | Sacramento, California |
| Beauty Connect LA | Beauty and Personal Care | Oct. 28-30 | Los Angeles, California |
Natural Health and Science
| HEALcon | Natural Health | April 25-28 | San Diego, California |
|---|---|---|---|
| Medicines from the Earth Herb Symposium | Natural Health | May 17-19 | Black Mountain, North Carolina |
| C-Suite Sumflex 2024 | Natural Health | June 6-7 | Mumbai, India |
| International Conference on Traditional Medicine, Ethnomedicine and Natural Therapies | Natural Health | June 20-22 | Paris, France |
| 10th International Conference on Natural Products & Traditional Medicine | Natural Health | July 18-19 | Paris, France |
| NBJ Summit | Natural Health | July 29-Aug. 1 | Palos Verdes, California |
| International Conference on Traditional and Alternative Medicine | Natural Health | Aug. 12-14 | Milan, Italy |
| International Conference on Herbal Medicine and Natural Medicine | Natural Health | Aug. 12-13 | Bergen, Norway |
| International Conference on the Science of Botanicals - World Congress on Medicinal and Aromatic Plants | Natural Health // Vitamins and Supplements | April 15-18 | Oxford, Mississippi |
| Vitafoods Europe | Natural Health // Vitamins and Supplements | May 14-15 | Geneva, Switzerland |
| NIS - Nutri Ingredients Summit | Natural Health // Vitamins and Supplements // Food and Beverage | April 23-24 | Sao Paulo, Brazil |
| Midwest Women's Herbal Conference | Natural Health // Vitamins and Supplements // Wellness | May 24-26 | Almond, Wisconsin |
|---|---|---|---|
| Advances In Natural Medicines, Nutraceuticals & Neurocognition | Natural Health and Science | April 25-26 | London, United Kingdom |
| 11th International Conference on Natural, Traditional & Alternative Medicines | Natural Health and Science | May 23-24 | Zurich, Switzerland |
| International Conference on Natural, Traditional & Alternative Medicine | Natural Health and Science | May 24-25 | Boston, Massachusetts |
| International Hybrid Conference on Traditional & Alternative Medicine | Natural Health and Science | May 24-25 | Chennai, India |
| International Congress on Natural Products Research | Natural Health and Science | July 13-17 | Kraków, Poland |
| International Conference on Traditional Medicine, Ethnomedicine, and Natural Therapies | Natural Health and Science | Sept. 5-7 | Madrid, Spain |
| International Conference on Alternative Medicine and Integrative Health | Natural Health and Science | Sept. 18-19 | Dubai, United Arab Emirates |
| International Conference on Natural Products | Natural Health and Science | Sept. 19-20 | Toronto, Canada |
| International Plant-Based Nutrition Healthcare Conference | Natural Health and Science | Sept. 20-23 | Anaheim, California |
| NIS - Nutri Ingredients Summit | Natural Health // Vitamins and Supplements // Food and Beverage | April 23-24 | Sao Paulo, Brazil |
Vitamins and Supplements
| DSHEA Summit | Vitamins and Supplements | June 10 | Salt Lake City, Utah |
|---|---|---|---|
| IPA World Congress + Probiota Americas 2024 | Vitamins and Supplements | June 10-12 | Salt Lake City, Utah |
Business Services
| SupplySide East | Business Services | April 16-17 | Secaucus, New Jersey |
|---|---|---|---|
| Nutrition Capital Network: Spring Investor Meeting | Business Services | April 30-May 1 | New York City |
| Luxe Pack NY | Business Services | May 8-9 | New York City |
| Bloom 24 | Business Services | Oct. 24-25 | Cali, Colombia |
| The Food Tech Summit & Expo | Business Services // Food | Oct. 2-3 | Mexico City, Mexico |
| SupplySide West | Business Services // Natural CPG | Oct. 28-31 | Las Vegas, Nevada |
Wellness
| Wisdom 2.0 2024 | Wellness | April 24-26 | San Francisco, California |
|---|---|---|---|
| Integrative Wellness Expo 2024 | Wellness | June 8-9 | Las Vegas, Nevada |
| National Wellness Institute: Annual Wellness Summit | Wellness | Aug. 26-29 | Chicago, Illinois |
| Global Wellness Expo 2024 | Wellness | Sept. 12-14 | Bangkok, Thailand |
| Global Wellness Summit | Wellness | Nov. 4-7 | St. Andrews, Scotland |
Jordyn Whitaker joined Grasslands as a Diversity-in-Marketing 2023 intern and is working to complete her degree in Strategic Communication from the University of Colorado at Boulder. Throughout her internship, Jordyn had a hands-on role supporting the agency’s marketing and PR teams. She spearheaded a redesign of the agency’s long-term social media calendar and contributed to vital marketing and PR services, including content production, account coordination, media tracking and pitching, research projects and FOIA requests.
A passionate communicator, Jordyn began her career in marketing and public relations as an social media coordinator at an agency in her hometown of Houston, Texas. While attending CU, Jordyn served as the Diversity, Equity and Inclusion chair for the Chi Omega Zeta Chapter. Jordyn has also studied hospitality management and creative advertising at the Florence University of the Arts in Italy.